NexAI concept demonstration
Saltline
A cinematic brand film for a fictional coastal outerwear label, where weather is the main character.
The brief
Launch a new collection with a film that feels like a feature trailer, on a campaign budget.
The idea
No product shots for forty seconds. Just tide, light and a figure walking into weather, until the jacket is revealed as the reason they can.
Approach
- Narrative treatment and mood film first
- Look development for a consistent coastal palette and grain
- Generated environments combined with product photography
- Original score and sound design, human-edited and graded
Deliverables
- 60s brand film
- 15s cut-downs
- Style frames and stills
This is a NexAI concept demonstration created to show capability. Saltline Apparel is a fictional brand; no client commissioned this work.
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